DISCUSS: #HASHTAGS

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My first ever tweet was enacted on exactly ‘1:25 PM – 25 Jun 08’and I said ‘I’m finally Twittering…what the frig is twittering??’. I remember in my early days slightly concealing my tweeting while still in school as people were still very anti-twitter. They mocked it, in a way I still do when it needs to be, for being infantile and silly (which it totally is). I wondered how long it would take for this, then, new social medium to become as common as Facebook was (and still is). Well here we are, almost five years later and I know friends’ mothers who are on twitter following me (which slightly unsettles me at times).

Hashtagging was a trend that caught on so that people could somewhat label their tweets to make it easier for people to create a stream of replies or just announce what this particular 140 character statement was about. I enjoy the process of it all, I particularly enjoy when hashtagging becomes a snarky new addition into the humour of the medium.

In the last few years though I’ve noticed studios taking the time to explicitly advertise with hashtags. I know that regardless of them doing this when I watch Mad Men I’ll be labeling my tweets with a #MadMen tag, or Battleship with #ThingsThatGoBoom (the obvious marketing strategy), but somehow I find it bothersome to have a marketing team tell me what my hashtag should be or even suggest it.

Part of it I guess stems from my attitude towards twitter. I love the medium, I think it’s great. However, I particularly believe it’s really cool when you don’t talk about it. I loathe when I’m now in a room filled with people clutching their smartphones (usually Blackberries I find) and people are either all talking about what they read on twitter, who you are on twitter, or forgo any actual talking and are just tweeting (usually that they’re in the same room together at replying each other). I loathe watching the news and hearing them reference a tweet that was posted by whichever related individual (usually a celebrity actress/actor) as a source. It just feels that talking about twitter ruins the whole thing for me.

So when my movies are starting to ask me to use a specific way of using my cool way of talking about movies (or whatever else I do ever tweet about) with all of these random people all at the same time I kind of get bummed out.

Maybe this is the “popular” effect. It was all cool when it was small and no one knew about it, it was still not understood or fully adopted by the world, but now that everyone’s using it and people are starting to host seminars on “How to be a better tweeter” I’m slightly bothered by it all and want to be the cool rebellion who says “screw that”. I say we fight against the establishment and start hashtagging films completely obscure things (and then no one will even know what we’re talking about and therefore defeating the purpose of twitter). I entitle this endeavor to be Project Mayhem. Would you like to be a part of the team? Well you can’t be a part of it, until Saturday that is if you still ask nicely.

Does this bother you at all?

 

Andrew Robinson

This is my blog. There are many others like it, but this one is mine. My blog is my best friend. It is my life. I must master it as I must master my life. Without me, my blog is useless. Without my blog, I am useless. I must fire my blog true. I will. Before God I swear this creed: my blog and myself are defenders of my mind, we are the masters of our enemy, we are the saviors of my life. So be it, until there is no enemy, but peace. Amen.

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